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11 Ship seometastructured-dataog .md

SEO for Agents

Meta tags, Open Graph, structured data — and how agent discovery complements classic SEO.

Classic SEO and agent discovery share a foundation: honest metadata, stable URLs, clean structure.

Per-page head block

In additional_html_head_html:

<title>Unique Title ≤ 60ch — Site Name</title>
<meta name="description" content="Human-written summary ≤ 155ch.">
<meta property="og:type" content="article">
<meta property="og:title" content="...">
<meta property="og:description" content="...">
<meta name="twitter:card" content="summary">

Titles stored verbatim (no Liquid) — use <title> inside additional_html_head_html when you need dynamic values like {{ row.title }}.

Structured data — only where it earns its place

  • WebSite on the homepage.
  • Article on essays/guides with real authorship/dates.
  • BreadcrumbList on nested documentation.

Schema theater (markup for markup's sake) wastes bytes and signals desperation.

URL hygiene

  • Stable slugs; redirects (301) for renames — create_redirect auto-follows page moves.
  • Every indexable page reachable in ≤ 3 clicks from home.
  • One canonical purpose per URL; no thin duplicates.

Where agents change the game

Agents don't rank you — they FETCH you. That means:

  • llms.txt is your new sitemap for machine traffic: curated, described, .md-linked.
  • Markdown twins mean agents quote your content accurately instead of scraping mangled HTML.
  • agenticweb.md tells capable agents what your site offers programmatically (JSON APIs at /t/{table_id}).
  • Lighthouse now audits llms.txt under agentic-browsing checks — the ecosystem is converging here.

The privacy dividend

PageWeave analytics are server-side, cookie-free, EU-hosted. Say so — it's a ranking-adjacent trust signal for users AND a compliance default for agents acting on behalf of privacy-conscious users.